As someone who just lost their ESTA, this whole thing is bullshit.
I’m a citizen of an European country, left Cuba when I was a minor and have zero interest in going to Cuba.
Yet I can’t go see my daughter in the USA without a visa.
Literally last week I was at the US Embassy requesting the visa, they gave me a 10 year pass (thank fuck).
But my whole family has to go through the same process. It’s all bullshit. I had to wait in line for two hours, in a city that’s far away from where I live, just to get the visa.
Edit: not to mention that this whole process takes hundreds of euros, around 150€ just for filling their online form, then add travel and accommodation expenses.
That is in the context of “Apple customers”.
Just a thought.