So I was about to write about a very weird hat shop on the ground floor of an exclusive apartment building in the most hip neighbourhood in my city. They have like 15 hats on display, no customers ever, three bored workers scrolling through their phones all day. But I went to their website, which they do have and it seems most of their business is actually distributing Stetson products and other premium leather goods in this part of Europe, so I guess they can very well afford having one brick-and-mortar display store.