A spreadsheet on ad platform Xandr’s website revealed a massive collection of “audience segments” used to target consumers based on highly specific, sometimes intimate information and inferences.

Not posting an archive link because this is an interactive data story and can’t be fully captured by any of the archivers.

  • Fleppensteyn
    link
    fedilink
    111 months ago

    I thought Facebook would know me better but their list is very generic. They think I like Hollywood. I doubt those other companies are any better but I won’t give them my real name