As detailed in a new study published in the Journal of Hospitality Marketing & Management, researchers presented 1,000 respondents with questions and descriptions of products. Surprisingly — or perhaps not, depending on your perspective — they found that products described as using AI were consistently less popular.

“When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,” said lead author and Washington State University clinical assistant profess of marketing Mesut Cicek in a statement. “We found emotional trust plays a critical role in how consumers perceive AI-powered products.”

https://futurism.com/the-byte/study-consumers-turned-off-products-ai

A Washington State University and Temple University study, published in the Journal of Hospitality Marketing & Management and also cited in The Wall Street Journal, titled “Adverse impacts of revealing the presence of ‘Artificial Intelligence (AI)’ technology in product and service descriptions on purchase intentions: the mediating role of emotional trust and the moderating role of perceived risk”, concludes what seems like common sense to many of us: when a company announces that a product is AI-powered, consumers tend to distrust it more and as a result are less inclined to buy it.

https://medium.com/enrique-dans/why-ai-powered-products-are-backfiring-with-consumers-a868bff518b0

If one listens casually to the discourse around generative AI today, it would be easy to come to the conclusion that everyone is clamoring for more AI capabilities and can’t wait to use them in their daily lives. But a recent ZDNET/Aberdeen survey into AI assistants shows a clear disconnect between how much vendors are pushing AI assistants and how much users actually want these capabilities – at least for now.

…

When asked if they would stop using a product if they couldn’t turn off or remove AI assistant features, 31% said they would stop using that product (including 28% of Gen Z), with an additional 38% saying they might. With these results, one can even see that for a significant segment of users, AI assistants could actually be a negative when it comes to gaining or retaining customers.

https://www.zdnet.com/article/only-8-of-americans-would-pay-extra-for-ai-according-to-zdnet-aberdeen-research/

…I would say yes that is a reasonable generalization, not everybody hates AI but to say it is majority popular is a massive stretch.