to be fair, anyone using a font for branding that requires an annual subscription, put themselves in that spot. I think the reasons would be technical in this case. But they’re basically betting that $20k/y in a couple years couldn’t pay for the efforts to replace it, and I think that’s really risky.
Monotype is functionally an international monopoly. More than Luxottica, but for many of the same reasons. If the small selection of open source fonts don’t do what a company needs, then their only option other than Monotype is to have a font created. Monotype owns almost everything font related. Companies, fonts, everything.
to be fair, anyone using a font for branding that requires an annual subscription, put themselves in that spot. I think the reasons would be technical in this case. But they’re basically betting that $20k/y in a couple years couldn’t pay for the efforts to replace it, and I think that’s really risky.
Monotype is functionally an international monopoly. More than Luxottica, but for many of the same reasons. If the small selection of open source fonts don’t do what a company needs, then their only option other than Monotype is to have a font created. Monotype owns almost everything font related. Companies, fonts, everything.