Isn’t that what this post is trying to do? It’s not using gory or disgusting pictures of salmon farms, the sushi even looks appetizing. It’s humanizing the animal and talking about the joys a salmon was supposed to have before it was caught and served up to you.

A lot of the modern peta campaign is more in the vain your talking about. The ones I’ve seen recently are ads in the metro saying “I’m me not meat” with pictures of crabs and other animals looking cute