Last month, November, was a shockingly terrible month for video game sales in the U.S. While we traditionally think of November as a huge sales month what with Black Friday and all, November 2025 was the worst November in video game hardware unit sales, and the worst in physical software dollar sales the U.S. has seen since 1995.
Switch 2 has a much healthier margin than Switch. Nintendo is actually making money on the hardware this time. They don’t have the lineup or the services to justify the hardware being a loss leader and won’t until probably 2027.
Here’s to hoping the Steam Machine is $799 or less.