Enough are doing it that it’s still profitable. Last estimates I saw were 10% who saw an ad clicked one, and 10% of those who clicked bought what they saw
It’s actually been dropping over time. It used to be more like 10%, now I see some people celebrating 0.4% conversation rate. What’s also been happening in conjunction is the cost has dropped. On like Facebook and stuff now you can serve like 1000 impressions for like $5 or something. I don’t know exact numbers on cost there but stupid low like 0.10¢ per clicked ad.
Across a lot of media, impressions are so cheap now they don’t even charge for them, just the clicks cost (“CPC” is the charge type, “cost per click”). They track impressions to give advertisers metrics on conversion rates, but they don’t charge for them.
“What’s your problem with adds, I love them. They always recommend things I could actually use. It’s genuinely a great way for me to learn about new products or services.”
Sure. Fundamentally, this is what ads should do. The problem comes from how intrusive they are in pushing their propaganda. And now they’re literally everywhere.
I remember back in the day before browser tabs when sites would open new windows for ads. And sometimes those ads would open more windows for ads. And some of those windows had sound, or porn, or both. Worse yet, some would open off screen so you couldn’t easily close them. That’s where the term “pop-up” came from in pop-up blockers.
Even Youtube is filled with scam ads, trusting ads to deliver you worthwhile results is like trusting Facebook not to sell your data to the highest bidder.
Do we know the same people? I asked the two who said this if they actually click on the ads and buy something. You can imagine my horror when they said yes. Meanwhile, I have a Pihole on my network and uBlock on every single browser.
The average person has magic black rectangle for worldwide interaction. That’s the extent of their knowledge, cookies are a foreign concept if they don’t come straight out of the oven
I sometimes do it if it’s a company I really dislike. Then I immediately click back, happy in the knowledge that my brief action probably cost that company a tiny bit of money.
I can’t believe people don’t figure out the 30 seconds of looking it up it takes to not see ads. Worse, some people get confused at why the page looks different if you install them a blocker.
Please tell me that people aren’t clicking ads…
Enough are doing it that it’s still profitable. Last estimates I saw were 10% who saw an ad clicked one, and 10% of those who clicked bought what they saw
That’s just hard to fathom for me. Wow.
It’s actually been dropping over time. It used to be more like 10%, now I see some people celebrating 0.4% conversation rate. What’s also been happening in conjunction is the cost has dropped. On like Facebook and stuff now you can serve like 1000 impressions for like $5 or something. I don’t know exact numbers on cost there but stupid low like 0.10¢ per clicked ad.
Across a lot of media, impressions are so cheap now they don’t even charge for them, just the clicks cost (“CPC” is the charge type, “cost per click”). They track impressions to give advertisers metrics on conversion rates, but they don’t charge for them.
From an actual conversation I had once:
“What’s your problem with adds, I love them. They always recommend things I could actually use. It’s genuinely a great way for me to learn about new products or services.”
Sure. Fundamentally, this is what ads should do. The problem comes from how intrusive they are in pushing their propaganda. And now they’re literally everywhere.
I remember back in the day before browser tabs when sites would open new windows for ads. And sometimes those ads would open more windows for ads. And some of those windows had sound, or porn, or both. Worse yet, some would open off screen so you couldn’t easily close them. That’s where the term “pop-up” came from in pop-up blockers.
~Talk about whack-a-mole.~
Even Youtube is filled with scam ads, trusting ads to deliver you worthwhile results is like trusting Facebook not to sell your data to the highest bidder.
Wait… you’re watching youtube w/o an ad-blocker?
I haven’t seen a YT ad in more than a decade, I did happen to watch this Coffeezilla video yesterday on AI deepfake ads.
Do we know the same people? I asked the two who said this if they actually click on the ads and buy something. You can imagine my horror when they said yes. Meanwhile, I have a Pihole on my network and uBlock on every single browser.
The average person has magic black rectangle for worldwide interaction. That’s the extent of their knowledge, cookies are a foreign concept if they don’t come straight out of the oven
do you live within c-suite boardroom powerpoint presentation
This was definitely in a corporate setting lmao
I sometimes do it if it’s a company I really dislike. Then I immediately click back, happy in the knowledge that my brief action probably cost that company a tiny bit of money.
(Side note: I’m an early Internet user.)
Are you one of those people that returned empty prepaid junk mail flyers? ;)
Every time! I usually filled the envelope with whatever other rubbish I could fit in it too.
🤝
Excellent!
I can’t believe people don’t figure out the 30 seconds of looking it up it takes to not see ads. Worse, some people get confused at why the page looks different if you install them a blocker.
I’ve clicked a few. Mostly by accident, the rest by deception.
I used to click ads on websites I liked back in the aughts
My wife does. I throw it back in her face whenever she gets wide ‘you click the ads’