• errer@lemmy.world
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      5 months ago

      These images are almost perfectly arousing, they just need to get rid of the lady and I’ll be at full mast

    • Imgonnatrythis@sh.itjust.works
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      5 months ago

      Well, I’m not going to not daydream that maybe my little piece of parmesean came from one of those wheels. That’s a lot of cheese - it’s not like they’re going to just throw that out.

      • jqubed@lemmy.world
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        5 months ago

        I’ve read that in Parma the cheese is so valuable they essentially have banks that hold the cheese for people. I’m almost wondering if this cheese was her payment for the marketing gig.

    • Vanon@lemmy.world
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      5 months ago

      There seems to be a strategically placed hand blocking a parmesan grinder, probably for the best. But seriously, the other photo of her smiling and hugging the cheese like a giant stuffed animal is somehow heartwarming. It’s cheese, brain. Thousands of dollars of fancy cheese.

      • octopus_ink@lemmy.ml
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        5 months ago

        And she’s looking at the camera in a way that says, “I know you looked there.”

  • Etterra@lemmy.world
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    5 months ago

    America: I’m sponsored by soulless corporate conglomerates.

    Italy: I’m sponsored by cheese!

    America: tears up and salutes Italy

    • Riven@lemmy.dbzer0.com
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      5 months ago

      I mean, those cheeses are also big global conglomerates and they take it a step further by gatekeeping the name of their cheeses.

      • Tudsamfa@lemmy.world
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        5 months ago

        Why is this worse than standard conglomerate practices? It’s effectively a brand name, no?

        • Schadrach@lemmy.sdf.org
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          5 months ago

          Less a brand name because multiple companies can make parmigiano reggiano, but it’s a combination of requirements designed to protect local industry - for example, for it to be parmigiano reggiano cheese it has to be made with one of two lists of three ingredients, the milk has to come from cows from a specific region of Italy, a certain percentage of the feed for those cows must come from a specific region of Italy, is aged for a certain minimum time, etc, etc. It’s an entire set of industries protected by a legal definition of a cheese.

          When you see “parmesan” instead of “parmigiano reggiano” it’s a similar sort of cheese that isn’t made within the legally protected definition. Most often it’s just not made in the one specific part of Italy with milk from cows from that part of Italy fed by feed from that part of Italy, it’s made somewhere else using dairy that doesn’t have to be imported. Or it’s aged “enough” for the flavors to develop but not the full time required. Or both.

          There are a whole array of product designations in the EU that basically exist to protect individual agricultural industries from competition by requiring that products be made in a certain place, or using products from a certain place in order to prevent outsiders from duplicating the product, increasing supply and driving down prices.

          Basically the same logic as “if it’s not from the Champagne wine region in France it’s just sparkling white wine.” Also the same reason why “real” balsamic vinegar costs a fucking fortune.

            • SpongyAneurism@lemmy.frozeninferno.xyz
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              5 months ago

              Not really. It doesn’t really prevent competition. You’re welcome to make your own cheese (or whatever) that competes with the protected variant. You’re just not allowed to call it the same thing.

              It’s more like a measure to prevent shitty corporate cost cutting and skimpflation strategies from ruining a thing into oblivion and ensuring that you can rely on a certain level of quality that is associated with the traditional product.

              The system might have it’s downsides, but I’m definitely on board with the intent.

          • FartsWithAnAccent@fedia.io
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            5 months ago

            Oh yeah, the will 100% annihilate a box of mac and cheese. Like, just devour. Like it’s nothing.

            It’s unreal, they consume an absolutely absurd amount of calories. Some athletes expend enough in a day to power most of us for almost a week.

            They will take that box and turn it into a bunch of backflips or something wild.

        • FartsWithAnAccent@fedia.io
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          5 months ago

          I’ll have to check the rule book but as someone who knows extremely little about Parmesan cheese (other than the fact that is fucking delicious), I would say you have promise and will go far in the cheese universe.

      • Vespair@lemm.ee
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        5 months ago

        I really doubt that… Why would they go through the cost of producing a plastic version of their product when they could simply use the actual article? I worked in a cheese shop for years, these particular wheels are VERY durable - I legitimately can’t think of any benefit in using a fake cheese wheel, aside from TheTetrapod’s correct comment about these wheels sweating oil (which makes most people’s skin breakout into acne) which can be easily and immediately solved by using a rag.

        edit: and again, having worked closely with this exact cheese many many many times, that is exactly what they look like as whole wheels. I have zero reason to believe this is plastic.

        • Damage@slrpnk.net
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          5 months ago

          I’m Italian, those prop cheese wheels are pretty common, for store displays and such. Google “Forma parmigiano plastica” and you’ll find a lot of them.