It’s clearly effective but I dislike trailers like this with major spoilers. Most often you see trailers like this a few weeks after a film has been released.
For example the Endgame trailer, a few weeks after release, shows Cap with Mjolnir, which is a major moment in the film.
Similarly in Deadpool v Wolverine,
Tap for spoiler
The later trailers spoil Captain America aka Chris Evans as actually being Johnny Storm with the “Flame On” gag.
Obviously I’m someone who watches stuff immediately, and I know people who don’t care about spoilers, but I just never got it.
I didn’t watch Deadpool/wolverine until last week, and that particular moment was not spoiled for me… Just gotta ignore all marketing for months to achieve that haha
I’m glad. I saw it on the TV while at a bar after a friend pointed it out. It’s actually the only place I see proper commercials (and makes me wonder if I’ll see the Agatha trailer on TV at some point this week).
I think the timing of both trailers is important. That DvW trailer didn’t come out until a week or two after opening. Spoilers were extremely hard to avoid online. This Agatha trailer acknowledges and expands on the reveal from last week.
Disney knows it can’t enforce spoiler warnings, you either go Internet dark to avoid spoilers, you accept them, or (ideally for them) you consume the content in a timely manner when your dollars or eyeballs are most important to their bottom line.
These trailers capitalize on the Internet discussion when the secrets are all out.
Second, let’s discuss the trailer as marketing.
It’s clearly effective but I dislike trailers like this with major spoilers. Most often you see trailers like this a few weeks after a film has been released.
For example the Endgame trailer, a few weeks after release, shows Cap with Mjolnir, which is a major moment in the film.
Similarly in Deadpool v Wolverine,
Tap for spoiler
The later trailers spoil Captain America aka Chris Evans as actually being Johnny Storm with the “Flame On” gag.
Obviously I’m someone who watches stuff immediately, and I know people who don’t care about spoilers, but I just never got it.
I didn’t watch Deadpool/wolverine until last week, and that particular moment was not spoiled for me… Just gotta ignore all marketing for months to achieve that haha
Exactly. I will not watch this mid-season trailer and have ignored all the spoilery comments in here as weöö
I’m glad. I saw it on the TV while at a bar after a friend pointed it out. It’s actually the only place I see proper commercials (and makes me wonder if I’ll see the Agatha trailer on TV at some point this week).
I think the timing of both trailers is important. That DvW trailer didn’t come out until a week or two after opening. Spoilers were extremely hard to avoid online. This Agatha trailer acknowledges and expands on the reveal from last week.
Disney knows it can’t enforce spoiler warnings, you either go Internet dark to avoid spoilers, you accept them, or (ideally for them) you consume the content in a timely manner when your dollars or eyeballs are most important to their bottom line.
These trailers capitalize on the Internet discussion when the secrets are all out.