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i never saw plant-based milk even near the cow-milk sector in any store i’ve been at, usually there is a seperate shelf for those. Is that different for the UK? Idk who needs to be protected here but it doesn’t seem to me that the consumer is in any danger of buying & drinking the wrong kind of milk :x
Yeah but it’s not about protecting the consumer lol, it’s about protecting big cow’s milk
Yup, they intentionally want to make plant-based milk seem less approachable by calling it weird names like plant beverage (shame on Return-it BC for doing that)
They are still allowed to call it oat milk they just can’t imply that it is dairy milk in their advertising.
