I compared 22 identical climate-related posts on Threads vs Bluesky over the last 3 months, and the difference is shocking.
Normalized engagement on Threads dropped nearly 2/3 + my following dropped, while Bluesky engagement held steady + following quadrupled.
What’s driving this?
Read on! 🧵
https://media.tenor.com/RUYwokMyZEMAAAAC/threads-or-bluesky-threads.gif?hh=400&ww=400
There’s a blog post from Meta saying that they’re going to limit distribution of “poltical” content on threads
Their ads policy considers any discussion of climate to be political, so I’d expect the same elsewhere