• ubergeek@lemmy.today
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      15 hours ago

      Its that social inertia, and I get it.

      I ran a neighborhood group’s social media, and even after FB turned openly shitty, I had to stay on there, because thats where people are.

      I mean, I could have pushed the org to drop them, but then we would have lost the eyeballs of thousands of neighbor’s we’re trying to work FOR.

      Same deal with Twitter, they’ve just gotten to the point where most NPOs lose less by leaving than they would by staying.

      • buddascrayon@lemmy.world
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        9 hours ago

        That’s beginning to wane. The fewer major posters there are, the fewer people will look to the site for information. And the fewer people on there looking for info…etc.

      • Naia@lemmy.blahaj.zone
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        16 hours ago

        The problem is for organizations it’s harder to leave because that is where the people you want to reach are. That’s the only reason any org or company is on social media in the first place. If they leave too soon they risk too many people not seeing the things they send out to the community.

        It’s more an individual thing because so many people just have social inertia and haven’t left since everyone they know is already there. The first to leave have to decide if they want to juggle using another platform to keep connections or cut off connections by abandoning the established platform.

          • ubergeek@lemmy.today
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            15 hours ago

            If I ran an org, that needed to reach a community of say… 1000 people in need, and 900 of those people were ONLY on twitter, guess what?

            That org needs to be on twitter, even if President Musk is profiting from it. Otherwise, the org would be remiss in their mission.

              • ubergeek@lemmy.today
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                14 hours ago

                Not really a hypothetical though. Its the very reason I kept a non-profit’s account on twitter, and facebook, and instagram, for as long as I did - Because we HAD to in order to effectively hit the mission for the non profit.

                  • ubergeek@lemmy.today
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                    12 hours ago

                    What would be the unlazy, creative, and effective strategy?

                    BTW, remaining where our community members are is very effective at messaging to the community we need to communicate with…