Mustafa Suleyman says people that are unimpressed with AI's capabilities are mind blowing to him, after recent backlash around Copilot and Windows as an agentic OS.
Never mind any of that - does no-one do market research anymore? Did anyone bother to ask customers if they actually wanted any of this AI crap before billions of dollars was commited to it? Not to mention the damage to the environment.
Users of consumer Windows are not Microsoft’s customers in any real sense. Microsoft’s customers are huge enterprises who want this stuff and smaller companies who are trapped into using the MS ecosystem by needing to have interoperability with other people/businesses who use MS products.
It’s kind of the last slice they have left for gaming. Windows remains the de facto platform for PC gaming. It’s not as big as the segments you are describing, but it’s critical to Xbox’s near future plans. If they lose that advantage in gaming (Linux gaming is on the rise), Xbox becomes just another third-party publisher in the games space.
Never mind any of that - does no-one do market research anymore? Did anyone bother to ask customers if they actually wanted any of this AI crap before billions of dollars was commited to it? Not to mention the damage to the environment.
What’s funny is its not the first time Microsoft has found itself out of touch with customers.
Users of consumer Windows are not Microsoft’s customers in any real sense. Microsoft’s customers are huge enterprises who want this stuff and smaller companies who are trapped into using the MS ecosystem by needing to have interoperability with other people/businesses who use MS products.
Fair point but I still think that if consumers abandoned Windows enmasse MS would feel it.
At the very least shareholders would ask questions.
It’s kind of the last slice they have left for gaming. Windows remains the de facto platform for PC gaming. It’s not as big as the segments you are describing, but it’s critical to Xbox’s near future plans. If they lose that advantage in gaming (Linux gaming is on the rise), Xbox becomes just another third-party publisher in the games space.