• Leon@pawb.social
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    1 day ago

    I didn’t think I’d see a time where people would be thrilled over an advertisement. This was the norm four years ago and no one was jubilant.

  • inlandempire@jlai.lu
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    1 day ago

    Then they wanted to have a photo booth in every supermarket where AI would add the wolf next to you, and then cancelled the idea after backlash

    “It’s a matter of consistency in our message regarding AI,” a company representative explained. “We want our position to be clear. We discovered that the project with Photomaton was using AI, which directly contradicted the message of our previous advertising campaign.”

    https://www.frandroid.com/culture-tech/intelligence-artificielle/2913123_le-mal-aime-defigure-intermarche-cede-finalement-a-lia-pour-surfer-sur-le-buzz

      • inlandempire@jlai.lu
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        22 hours ago

        Probably like camera face tracking before ‘AI’: rule based pattern detection for eyes, mouth, nose, then layering effects on top

        • arrow74@lemmy.zip
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          21 hours ago

          Honestly the “new” tech is probably exactly the same and just rebranded as AI

    • Grimy@lemmy.world
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      23 hours ago

      Tbh, I don’t see the harm in this. Photobooth are a great use for gen AI. Not like someone was sitting in the booth drawing it by hand before that.

      • CarrotsHaveEars@lemmy.ml
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        21 hours ago

        Do you see how weird the arm of the man in the middle picture is?

        You don’t need generative AI to get this kind of pictures. You just put a layer of the wolf in front of the human before the shot, ask the human to move closer to the wolf and bam! There’s your picture, 100% free of AI slop and feels more natural.

        • Grimy@lemmy.world
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          19 hours ago

          I don’t see it but I’m certain these images are cherry picked and the real product has a lot of errors in it.

          I don’t think it’s realistic to expect the same kind of quality using the technique you mentioned sadly.

      • bridgeenjoyer@sh.itjust.works
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        19 hours ago

        Wouldn’t be harmful except its all completely stolen data and any data fed into it is completely insecure and open to the hands of the Altmans of the world (who publicly stated that the poors should be destroyed). You want that?

        • Grimy@lemmy.world
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          19 hours ago

          I was messing with AI before the generative part of it made everyone go sour on it so I’ve always seen it as highly transformative. I also have a deep hate for copyright companies and media hoarding juggernauts.

          I think the best would be to have an open ecosystem instead of a locked gate with companies like Disney and Shutterstock holding the keys.

          Im pretty sure even the big AI companies are salivating at lawsuits and legislations meant to lock out open source. Sam Altman doesn’t mind spending a billion on data if it buys him a soft monopoly and lets him charge ridiculous prices for a few seconds of GPU time.

          The greatest threat to AI companies is if products like the one above can directly run inference and cut out the middle man. Sam Altman and co want to basically tax every AI venture through subscription services and most of the population seems to be cheering them on without realising it.

          Seeing it as stolen data is what will lead to your second point being the only option, essentially.

          • Ilixtze@lemmy.ml
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            18 hours ago

            The problem with this is, small and independent artists will always be fucked by generative ai because they are the most vulnerable to scraping, as a long time music fan i am disgusted with with what degenerative ai is doing to the music scene.

            I also hate degenerative ai slop in general fuck that lazy shit.

      • khaleer@sopuli.xyz
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        18 hours ago

        What the fuck, back in my day that was just copy pasting your face on premade photo, and did not needed ai to work

  • VeganBtw@piefed.social
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    24 hours ago

    So… Why draw the line at fish? The other animals aren’t outraged if fish is killed? That’s fucked.

    • Tarquinn2049@lemmy.world
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      22 hours ago

      Pescatarian is a pretty common restrictive diet, mostly just leaves out land meat. It’s not generally a diet based on the same reasons for being restrictive as vegetarian or vegan. While some people can arrive at it ideologically, like this commercial is displaying, it’s more commonly a conclusion people would choose based on health concerns rather than ideology. And from what I could read from the french I saw, it does seem like despite the depictions in the cartoon, the message is something like " it doesn’t matter how you arrive at a healthy diet, as long as you make the effort" or something like that. So it seems like they are more concerned with health generally than ideology.

      But if you want to get creative, here’s an ideological explanation. The forest critters government has spent decades if not centuries grievously 'other’ing fish to the point that their populace doesn’t think of them as animals anymore. And their sex education is so attrocious that until any individual animal sees it for themselves, they have no idea where babies come from. And by then they are so traumatised by what they have already done to and with eggs that they can’t bring themselves to accept the truth, they gaslight themselves into thinking that was a freak occurence.

  • CompactFlax@discuss.tchncs.de
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    1 day ago

    Setting aside the fact that wolves are obligate carnivores, what is the big deal? I don’t watch TV anymore but isn’t it normal for big companies to do Christmas special commercials?

    • mushroommunk@lemmy.today
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      1 day ago

      The big deal is that they actually hired artists and recognize humans making things is important. Other big companies like McDonalds made AI generated slop for their ads.

    • Prunebutt@slrpnk.net
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      1 day ago

      You’re not gonna believe this, but: Cartoonists can put whatever they want on the screen.

      One time I watched a cartoon where this scientist turned himself into a pickle. Funniest shit I’ve ever seen.

      /s