Netflix is starting to raise prices in some countries as growth spurred by its crackdown on password sharing starts to fade.
The film and TV streaming giant said it had already lifted subscription fees in Japan and parts of Europe as well as the Middle East and Africa over the last month.
Changes in Italy and Spain are now being rolled-out.
In its latest results, Netflix announced that it had added 5.1 million subscribers between July and September - ahead of forecasts but the smallest gain in more than a year.
Companies will charge what the market will bear. If Netflix increases prices and lowers quality and people keep paying the higher price for lower quality, then Netflix will keep doing it. It’s up to consumers to not pay for enshittification in order to stop it.