There won’t be a big WAN Show segment about this or anything. Most of what I have to say, I’ve already said, and I’ve done so privately.
To Steve, I expressed my disappointment that he didn’t go through proper journalistic practices in creating this piece. He has my email and number (along with numerous other members of our team) and could have asked me for context that may have proven to be valuable (like the fact that we didn’t ‘sell’ the monoblock, but rather auctioned it for charity due to a miscommunication… AND the fact that while we haven’t sent payment yet, we have already agreed to compensate Billet Labs for the cost of their prototype). There are other issues, but I’ve told him that I won’t be drawn into a public sniping match over this and that I’ll be continuing to move forward in good faith as part of ‘Team Media’. When/if he’s ready to do so again I’ll be ready.
To my team (and my CEO’s team, but realistically I was at the helm for all of these errors, so I need to own it), I stressed the importance of diligence in our work because there are so many eyes on us. We are going through some growing pains - we’ve been very public about them in the interest of transparency - and it’s clear we have some work to do on internal processes and communication. We have already been doing a lot of work internally to clean up our processes, but these things take time. Rome wasn’t built in a day, but that’s no excuse for sloppiness.
Now, for my community, all I can say is the same things I always say. We know that we’re not perfect. We wear our imperfection on our sleeves in the interest of ensuring that we stay accountable to you. But it’s sad and unfortunate when this transparency gets warped into a bad thing. The Labs team is hard at work hard creating processes and tools to generate data that will benefit all consumers - a work in progress that is very much not done and that we’ve communicated needs to be treated as such. Do we have notes under some videos? Yes. Is it because we are striving for transparency/improvement? Yeah… What we’re doing hasn’t been in many years, if ever… and we would make a much larger correction if the circumstances merited it. Listing the wrong amount of cache on a table for a CPU review is sloppy, but given that our conclusions are drawn based on our testing, not the spec sheet, it doesn’t materially change the recommendation. That doesn’t mean these things don’t matter. We’ve set KPIs for our writing/labs team around accuracy, and we are continually installing new checks and balances to ensure that things continue to get better. If you haven’t seen the improvement, frankly I wonder if you’re really looking for it… The thoroughness that we managed on our last handful of GPU videos is getting really incredible given the limited time we have for these embargoes. I’m REALLY excited about what the future will hold.
With all of that said, I still disagree that the Billet Labs video (not the situation with the return, which I’ve already addressed above) is an ‘accuracy’ issue. It’s more like I just read the room wrong. We COULD have re-tested it with perfect accuracy, but to do so PROPERLY - accounting for which cases it could be installed in (none) and which radiators it would be plumbed with (again… mystery) would have been impossible… and also didn’t affect the conclusion of the video… OR SO I THOUGHT…
I wanted to evaluate it as a product, and as a product, IF it could manage to compete with the temperatures of the highest end blocks on the planet, it still wouldn’t make sense to buy… so from my point of view, re-testing it and finding out that yes, it did in fact run cooler made no difference to the conclusion, so it didn’t really make a difference.
Adam and I were talking about this today. He advocated for re-testing it regardless of how non-viable it was as a product at the time and I think he expressed really well today why it mattered. It was like making a video about a supercar. It doesn’t mater if no one watching will buy it. They just wanna see it rip. I missed that, but it wasn’t because I didn’t care about the consumer… it was because I was so focused on how this product impacted a potential buyer. Either way, clearly my bad, but my intention was never to harm Billet Labs. I specifically called out their incredible machining skills because I wanted to see them create something with a viable market for it and was hoping others would appreciate the fineness of the craftsmanship even if the product was impractical. I still hope they move forward building something else because they obviously have talent and I’ve watched countless niche water cooling vendors come and go. It’s an astonishingly unforgiving market.
Either way, I’m sorry I got the community’s priorities mixed-up on this one, and that we didn’t show the Billet in the best light. Our intention wasn’t to hurt anyone. We wanted no one to buy it (because it’s an egregious waste of money no matter what temps it runs at) and we wanted Billet to make something marketable (so they can, y’know, eat).
With all of this in mind, it saddens me how quickly the pitchforks were raised over this. It also comes across a touch hypocritical when some basic due diligence could have helped clarify much of it. I have a LONG history of meeting issues head on and I’ve never been afraid to answer questions, which lands me in hot water regularly, but helps keep me in tune with my peers and with the community. The only reason I can think of not to ask me is because my honest response might be inconvenient.
We can test that… with this post. Will the “It was a mistake (a bad one, but a mistake) and they’re taking care of it” reality manage to have the same reach? Let’s see if anyone actually wants to know what happened. I hope so, but it’s been disheartening seeing how many people were willing to jump on us here. Believe it or not, I’m a real person and so is the rest of my team. We are trying our best, and if what we were doing was easy, everyone would do it. Today sucks.
Thanks for reading this.[1]
Check LinusTech’s profile for further discussion and comments he’s had.[2]
I don’t think you’re making the point you think you’re making
Also, Linus is technically wrong on several counts. GN said where it was sold (at an event auction).
also auction == sell: webster definition of Auction: “a sale of property to the highest bidder”
GN even starts by saying it was “auctioned”, only later it says it was sold at an auction.
If that’s how Linus is going to defend “proper journalistic practice”, by ignoring the material he’s criticizing, then he’s lost his North.
Absolutely no excuse that this happened, but I believe the point he is trying to make is that they didn’t make any money on it. Still a shitty thing to let happen, and it should simply never have happened at all, but it’s still better than if they had sold it and made a profit, I guess.
That point didn’t need to be made in the first place because Steve already specifically noted that it was auctioned for charity in his video.
To me, this is just evidence that Linus didn’t even watch the video.
Why would he? You can get most of a videos information by just reading the comments. And those probably all said he sold it.
Wow. I felt so stupid just writing this. I still cant believe he unironically says shit like this
Well, not watching the video would mean not doing due diligence, which would be on-brand for him.
The point isn’t the profit, the point is that a new, maybe secret prototype could have fallen into competitors hands. LMG made a thousand on it? The small, indepedent company that made the water block just lost their main product
This. I’m not sure what the ramifications are, depending on what law may be applicable (like US-american or canadian), but apart from having given away something that in all likelihood they had no right of ownership over, they might even be liable for some sort of confidentiality breach due to that.
It’s a really shitty defense, as they still profited off of it, just not monetarily. And he should realize that and not make excuses.
Is it though? That amount of money is meaningless to a company, which Linus loves to talk about these days.
The problem is, he shit all over a startup company, failed to return the prototype after multiple requests, then when called out on it offered to pay for it and phrased his response to make it seem like he hadn’t spent months ghosting them until another YouTuber brought attention to the issue.
Shitting on it - fine, he’s extremely harsh every time it’s brought up, but he can have his own opinion. I think it’s a bad take, he doesn’t even entertain the idea that they might lower the price, improve it to work on multiple models, or maybe this fits a high end niche for PC ricing - it sounds impractical now, but maybe a few sales would be enough for them to make a more practical version
But whatever, I can get over that. The fact that he didn’t say “we had some miscommunication in my team, this is our bad, we’re having growing pains and I never would have sold it if I knew they wanted it back. We reached out to them to make them whole, but we’ll do better” is pretty incriminating.
That’s not owning up to their mistakes - either they knowingly ignored requests to give it back, which is fucked up, or someone made a mistake and he made excuses instead of owning up to it, and tried to quietly bury the problem and fire back on the guy who called them out
Selling it for clout rather than money doesn’t make it better in any way.
I mean, I get the point that Linus was trying to make, but man he really could have worded it better. As it stands it feels like an “akshually” merged with a technicality-gotcha
Linus does this all the time, he makes excuses based on some technicality that only he understands. He’s said in the past that “it’s only a review if we explicitly say it’s a review, and if it’s not a review we don’t have to be held to the same standards”, despite the fact that most of their viewers won’t assume that distinction, and it’s not exactly obvious with their nonsense clickbait titles on all videos. His ego is way too big and he cares more about being right than making good content.