What a pathetic fucking culture.
Super pathetic.
“Anything that I don’t like is woke” word has lost meaning.
No woke? Back to picking cotton then. But just for this guy!
What, like he got crucified in their parking lot?
I hope so
What exactly are they pissed about? Yeah, the new design looks like ass, but what’s woke or even political about that?
The CEO is a woman! WITH GLASSES!!!
It’s a day ending in Y, and they needed their daily outrage, so they can get their Dopamine fix.
Woke is anything you don’t like.
This is such a stupid “controversy.” I highly doubt that a company that has built itself on being old style southern has gone “woke,” they just adjusted their logo - like EVERY OTHER corporation in America.
Look at the big Pylon outside of your local shopping center, the one with all the store logos listed on it. Nearly all of them are basically the same - their name inside of a rectangle. The only differences are the variables like the font, the font color, the background color, borders, drop shadows, etc. And that’s it, just the company name in some font, in some color, on a background color. Things like hand-written fonts (Coca-Cola, Ford), odd shapes (Chevrolet), mascots (the Cracker Barrel Geezer), etc., are all out these days.
In fact, Cracker Barrel’s new logo goes a little outside the norm with the odd shape.
This is just a corporation doing what corporations do. Why is this any of MAGA’s business?
So now American corporations have to get permission from MAGA to change their logo?
I’m about to expand my business from a tourist city to a big HCOL city, and I want to rebrand it in the new city, with a new name and logo. Do I need to apply for MAGA permission first? Does Don Jr have to sign off first?
now that I’ve been forced to hear about this shit halfway around the globe, can someone tell me what’s the significance of the bean-like shape of the original’s background?
it echoes the shape of a baby in the womb or some shit, probably (retroactively decided by the general public)
seems like it has been referred to as kidney bean so that’s what I’m gonna go with, not that it matters much anymore. at least until they inevitably bring it back
I mean does anyone else remember the story about Cracker Barrel refusing to seat black families, or is that just me?
I mean aside from it basically being in the name and having never seen a non pink person there… ever, there’s these
https://aaregistry.org/story/restaurant-chain-admits-racism/
But like I said it’s in the name dude. If you don’t look like a cracker they’ll put you over a barrel.
i don’t remember it, but i believe it.
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I remember. So was Denny’s
The real positive to take away from this is Cracker Barrel is dogshit food, and there’s so many other equivalent dogshit chain restaurants usually located in the dogshit vicinity of a Cracker Barrel, that you can still eat dogshit, and not have to go inside a new, modern, dogshit Cracker Barrel.
… Just go to Applebee’s or Chili’s. It’s the same dogshit.
whoa whoa whoa stop right there chilis today is freaking awesome
Can we also offer another option called “respecting yourself” and ordering a pizza instead?
As a European, I don’t know what Cracker Barrel is, and I couldn’t care less.
Go with that.
sorry sir, but on an american thread, your sposed to say 'could care less"
Most Americans don’t care either honestly.
NO American cares about this, even the ones who are whining about it. They don’t give a rat’s ass, it’s just an opportunity to be performative about…something.
The old man goes to one once in Frasier.
I ate there once and it was horrible. It takes a ape isl kind of incompetence to be bad at breakfast.
*special
This was far more difficult than it should’ve been.
Sorry about that.
Are you ok?
I think I meant “it takes a special kind of incompetence”. Not sure what kind of brain fart happened.
That’s what I thought, but it looked like you had an aneurysm lol.
I’m not OC but I recently switched to heli board and I’m having a heck of a time training it. Easily could be just as bad.
I’ve been using heli board for years, and it’s still a pain. Just writing this comment I had to go back twice. Once to make its “it’s” and to capitalize the I.
I understand the tradeoff but it is pretty frustrating.
I’m not an American and I’ve only seen this logo a couple of time but I’ll be completely honest - this remodel fucking sucks.
I despise minimalism and these transitions from oldschool cool to these post-modernist corporate garbage. And that’s definitely one.
What is “woke” about this branding exactly? Are square minimalist logos more empathetic to minorities somehow? They seriously just use woke to describe anything they don’t like. Woke is to conservatives as bogus was to 90s surfer dude stereotypes.
They are getting rid of the old school Americana vibe they had.
I don’t get it because it’s "old school Americana"tm. It’s a fucking national company. If you really care about old school americana you would be visiting local diners that have been established for decades, not some incorporated theme park of a restaurant. I can’t take anyone serious that’s upset about this.
There’s nothing good about the new logo… but there is so much wrong with the old logo. This is a vast improvement, but it sure as fuck isn’t going to get me into a Cracker Barrel.
“Utter woke nonsense” - Some boomer
I feel very opposite and really appreciate the minimalist in this case. I don’t always, but I just don’t think the old logo was aesthetically pleasing at all.
Logo matches the food now, it’s perfect.
what that’s why everyone is bitching about it? like THAT?? how is that “going woke”? i guess woke is when you sans-serif.
Its woke because they took the cracker off. They are erasing crackers
I mean it still has serifs its just losing the old guy, the barrel, the outline and the flourish on the K
Honestly, I can see why an old guy with his hand in a barrel might be off putting for a restaurant theme
I agree with that last part. The serifs did shrink quite a bit though and Rs are completely lost them.
I never said it’s going woke, don’t throw me into that box.
i didn’t say you were; i was referring to everyone on twitter claiming it was
If they had removed the old timer and the barrel but left the asymmetrical shape behind the text just as it was, then they might have been on to something.
I really like the geezer with his drum to be frank!
But does Frank know what the cracker did and what he put in that barrel?
I hate it as well, my theory is that it’s done for better readability on small screens such as phones.
I think a lot of minimalism is coming from the point of accessibility in general. Shit used to be too convoluted.
It’s not just the logo, they’re remodeling the inside to be more “modern”. The kitschy americana vibe was the only reason people go there.
The classic White Trash aesthetic doesn’t play like it used to.
It sure as fuck it wasn’t the food!
According to people I know who worked in the kitchen there, the correct reason to go to cracker barrel is actually their biscuits and gravy.
The cheapest way for them to make 'em is from scratch. Everything else is premade bags and mixes, but the biscuits and gravy are made fresh a few times a day.
Another chapter in “Everything i do not like is woke”
The new design is minimalistic slop, for sure. But why would i give a fuck about a companies logo. Honestly we should not even be reacting to this bait.
This is like, the first time I agree with the Right on something.
Not that it’s woke, but that the rebrand is terrible.
