• Ileftreddit@lemmy.world
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    40 minutes ago

    I mean does anyone else remember the story about Cracker Barrel refusing to seat black families, or is that just me?

  • BodePlotHole@lemmy.world
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    1 hour ago

    The real positive to take away from this is Cracker Barrel is dogshit food, and there’s so many other equivalent dogshit chain restaurants usually located in the dogshit vicinity of a Cracker Barrel, that you can still eat dogshit, and not have to go inside a new, modern, dogshit Cracker Barrel.

    … Just go to Applebee’s or Chili’s. It’s the same dogshit.

  • QueenHawlSera@sh.itjust.works
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    3 hours ago

    This is like, the first time I agree with the Right on something.

    Not that it’s woke, but that the rebrand is terrible.

  • olenko@feddit.nl
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    4 hours ago

    As a European, I don’t know what Cracker Barrel is, and I couldn’t care less.

  • froggycar360@slrpnk.net
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    7 hours ago

    It’s not just the logo, they’re remodeling the inside to be more “modern”. The kitschy americana vibe was the only reason people go there.

    • ricecake@sh.itjust.works
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      6 hours ago

      According to people I know who worked in the kitchen there, the correct reason to go to cracker barrel is actually their biscuits and gravy.
      The cheapest way for them to make 'em is from scratch. Everything else is premade bags and mixes, but the biscuits and gravy are made fresh a few times a day.

  • Edgarallenpwn@midwest.social
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    5 hours ago

    During lockdown my team was “mandatory local support” so we got take out lunch paid for 2 days a week day. Friday was cracker barrel day since it was close and filled us up enough for an “average Friday workload”. Mainly lazy days not wanting to get out of chairs due to “CB gut”. Cracker barrel will forever be “cinder block gut” to me now.

    But ehh, another dumb rebranding freakout that doesnt matter. You are still buying slop to go in your belly.

    Edit: Cracker Barrel was my shit when my family would do road trips. On one we drove past the state capital and my dad said “hey look at it!”. There was a cracker barrel roadsign on the highway and I screamed out “let’s get cracker barrel!”

  • Nomad Scry@lemmy.sdf.org
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    8 hours ago

    I have no idea if this actually matters but, as a former printer, the new logo is easier and cheaper to produce. The print plates will be cheaper and the lack of thin lines mean it will be more durable too. The wide open spaces mean that the alignment between the brown and orange doesn’t need to be perfect anynore (less waste).

    It might be a terrible design for a logo (I don’t know, not my area) but it’s a good design for printing.

    • lightnsfw@reddthat.com
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      2 hours ago

      I mean yeah, but as a consumer I don’t want to look at a bunch of bland logos with no detail everywhere I go. It’s boring. I don’t care how hard they are to print. People have been printing complicated shit for decades. Figure it out. (Not you figure it out, them figure it out).

  • chellewalker@lemmy.ca
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    9 hours ago

    This isn’t “woke”, this is the corporate trend of oversimplifing logos no matter how much people liked the old ones.

  • lowleekun@ani.social
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    11 hours ago

    Another chapter in “Everything i do not like is woke”

    The new design is minimalistic slop, for sure. But why would i give a fuck about a companies logo. Honestly we should not even be reacting to this bait.

  • ddplf
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    13 hours ago

    Cracker Barrel Remodel - Old vs New

    I’m not an American and I’ve only seen this logo a couple of time but I’ll be completely honest - this remodel fucking sucks.

    I despise minimalism and these transitions from oldschool cool to these post-modernist corporate garbage. And that’s definitely one.

    • GraniteM@lemmy.world
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      2 hours ago

      If they had removed the old timer and the barrel but left the asymmetrical shape behind the text just as it was, then they might have been on to something.

      • ddplf
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        48 minutes ago

        I really like the geezer with his drum to be frank!

    • katy ✨@piefed.blahaj.zone
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      10 hours ago

      what that’s why everyone is bitching about it? like THAT?? how is that “going woke”? i guess woke is when you sans-serif.

      • funkless_eck@sh.itjust.works
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        9 hours ago

        I mean it still has serifs its just losing the old guy, the barrel, the outline and the flourish on the K

        Honestly, I can see why an old guy with his hand in a barrel might be off putting for a restaurant theme

      • ddplf
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        9 hours ago

        I never said it’s going woke, don’t throw me into that box.

    • OhShitSon@lemmy.zip
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      11 hours ago

      I hate it as well, my theory is that it’s done for better readability on small screens such as phones.

  • Dharma Curious (he/him)@slrpnk.net
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    14 hours ago

    I’m confused. The new logo is great, or it’s shit, I don’t care. But what does it have to do with wokeness? Did the old man sitting by the barrel start sucking dick on the billboard? Has he transitioned? Does the new logo secretly spell out black lives matter in invisible ink? It’s just the name in a sort of blob? How is this political? What am I missing here?