Old and new logo for those interested
They removed the Cracker and the Barrel from Cracker Barrel!😱
I’ve noticed no one seems to see that the new background is in the shape of a barrel
It just looks like a generic logo shape to me. It’s vaguely in the ahape of a barrel i suppose, but not really
It’s very clearly a barrel on its side imo
It’s still cracker erasure!
New logo sucks. Racists and wokists should be able to agree on this.
I was expecting more. Outlines, geometry, something…
However, looking at the old one, what are the words printed on? Is that a kidney?
I’ve honestly never noticed, but a little googling confirms that yes, it’s a pinto bean.
https://web.archive.org/web/20250317110059/https://www.crackerbarrel.com/newsroom/get-to-know-us
Haa, thanks for that!
Good thing that never got out, that’s too close to Mexican for the south :) /s
You’d be surprised how much people in the south love Mexican food. Anytime we would eat out with family in the south, it was always Mexican.
The newer logo makes them look like a fucking bank
Every food place wants to look generic and sterile now. And their logos reflect that
This is 100% a New Coke move. They will change it back and pretend like they “listened to their loyal customers.”
The new logo is too awful. It’s meant to provoke outrage. And I say this as someone who doesn’t like Cracker Barrel.
“We can’t afford to keep making elaborate signs”
It went from being a terrible logo, to only mediocre.
the West has fallen 😞
When your whole schtick is nostalgia, but all the folks who remember the things you reference are now dead or otherwise unable to come to your restaurants, you either need to change your schtick, or you need to tap into the nostalgia of a younger generation. There aren’t as many Amos & Andy and Howdy Doody fans on the highways these days.
I would totally make it a point to frequent a steampunk themed Cracker Barrel.
Or just be happy with the niche. Not everything needs to be global.
But its niche is disappearing, so it either finds a new niche, or it goes out of business. Its niche was always “middle-aged people’s childhood memories,” but how many of today’s middle-aged people grew up listening to radio shows and watching old men sitting around cracker barrels?
Hell, I AM middle-aged, and one of my grandfathers was a sharecropper who eventually started his own corner store, so I SHOULD be exactly their demographic… but my childhood memories are of Charlie’s Angels, Radio Shack computers and Run DMC. Their niche is almost nonexistent now.
That’s a weird way of saying your grandpa never took you to Cracker Barrel.
but how many of today’s middle-aged people grew up listening to radio shows
THE Shadow knows! MUAHAHAHAHA!
Am middle aged too, grew up on nerdy old shit. Don’t forget to stock up on Blue Anthracite coal and Chesterfields!
Radium water or nothing! They’ll take it away over my dead body!!
Cracker Barrel was never global. It has always been a strictly US phenomenon.
There aren’t as many Amos & Andy and Howdy Doody fans on the highways these days.
If there are, they’re probably driving the wrong way on the highway.
Would everybody feel better if we just said that AI redesigned the logo?
/s
There goes the neighborhood.
Uncle Ben is absolutely iconic to me, even though I agree with their reasons for the rebrand.
I love that this is the faux news rage o’ the day. They literally can’t come up with anything else because they’re basking in all of their goals being satisfied.
Who cares. I got food poisoning from them twice, separate locations and years. The second bout of food poisoning sent me to the hospital, but also indirectly lead me to coming out as transgender. So thanks but no thanks, your food is disgusting.
Ah yes. This is the future libs wants.
The Cracker Barrel to Transgender pipeline.
thats a story id love to hear
Wait. Is it called Cracker Barrel cuz the logo is a cracker leaning on a barrel? Never put that together.
Crackers used to be shipped in barrels.
Naturally they got really nasty really fast. It wasn’t until they invented sealed packaging we more or less have now that they became tolerable. It was kinda a bad thing to name a restaurant after.
Cracker barrel went out the window with the Mail Pouch cut plug chawin’ by the stove.
Changed the approach of the traveling’ salesman. Made it pretty hard…
But you’ve got to know the territory
I assume it’s a Barrelof Crackers, but I dunno.
Ootl, what happened?
Cracker barrel changed their logo to some generic corporate thing and Republicans are mad about it for the wrong reasons
They think it’s a woke issues for some reason, when really it’s just corporate slop
I’m mad about it because of the “modern” low-detail logo art style that feels like an art downgrade whenever corpos adopt it. Not a Republican. Is that a good reason?
As long as you aren’t mad about it because you think it’s some anti-white or anti-southern culture thing, think whatever you want about it. Nobody was offended anyone called the art ugly. Shit, the people paid to design it probably think it’s ugly.
Yeah it’s funny the amount of people I saw blaming the “DEI designers” and “Gen Z” instead of the CEO/Board of directors and the largest shareholders, which unsurprisingly are Vanguard and Blackrock. Boomers mad that the companies funding their retirement accounts are being capitalist and focusing on quarterly hyper growth but then defending capitalism as the last bastion of freedom
They’re mad at the wrong people.
Nope, I just think it’s ugly. Oversimplified design is lame. I want it to actually look like a work of art to the maximum extent possible rather than a generic logo that AI could’ve made.
Why is race being pulled into this? Honestly I’m so confused why you Americans love to hate eachother so much than you turn everything into a fight
My guess is republicans think the logo was changed to remove the “white” guy from the logo. Like, Cracker Barrel went “woke” and needed to be inclusive of all of races. Thus, removed the white guy.
In reality, this logo just looks like a corporate shlop. Modern simple design like every other corporate logo on earth.
Because conservatives never coped with losing the civil war, and as a result they never stopped seeing slave rebellions and race wars around every corner, even if they have to manufacture them themselves. They literally can’t stop talking about this stupid shit, like it was a conspiracy to remove an old white dude from the logo for “woke” reasons and not because making a new bland logo is the corporate version of doing a barrel roll because it’s a neat trick.
If you haven’t seen that dumbass take I’m happy for you, but don’t shoot the messenger. I’m not the one that came up with it.
Sorry, but you’re officially Republican now.
That’s why I’m mad about it, too
Does anyone remember the last meltdown republicans had about Cracker Barrel? They added vegetarian sausage to the menu, and I think it made Tucker Carlson?
So if they remove it can we finally be free of him?
(I know what you meant but the opportunity for the phrasing as-written was too funny to pass up. X3)
I’m addition to removing the cartoon old man and barrel iconography, Cracker Barrel is reducing the amount of random junk on the walls, and painting the bare wooden walls white. (Select stores only, not everything gets remodeled all at once). Probably they’re trying to appeal more to a younger generation or something.
Ewww… I’m so fucking tired of everything being a boring white
painting the bare wooden walls white
Welp, they just lost my business (not that I’d been there in years before this anyway…).
Painting real wood (other than maybe pine or poplar) is like painting brick: just don’t do it!
So to appeal to a younger generation they made a minimalist logo and are removing any trace of personality? I mean, their personality wasn’t my thing (haven’t been in many, many years) but I have no idea why they couldn’t try new personality instead of no personality.
Alternatively, have they tried making their food good? That might work.
Like if they did a Steampunk theme, that’d work
I don’t know if it would work, but I’d definitely show up for it.
I’m in favor of a good food theme.
“The terrible generic food is too expensive to make better. Change the sign and paint the walls.”
- The CEO, probably
My nostalgia for the brand is the nostalgia they showed when I was a kid; old tin ads on the wall for various sodas and candies and motor oil or whatnot. We used to stop there on road trips when I was a kid because the bathrooms would usually be pretty clean and wandering the store part would let us stretch our legs a bit. Sometimes we’d get some old-fashioned candy or gum or soda. Sometimes we’d actually eat at the restaurant side. Us kids would only ever get pancakes, no matter the time of day.
I can’t remember the last time I stopped at one now. Most of our road trips are heading north to see my wife’s parents in Canada. I’ve never noticed them existing north of southern Virginia and that comes up fairly early in our drive. My wife tried eating at one once before we got married but it sounds like what she got wasn’t good, especially the green beans. I’m not sure how much I’d trust the food that wasn’t on their all-day breakfast menu. It’s harder to mess up breakfast.
I’m not saying there’s not a potential market for a place that appeals to nostalgia of the ’70s–’90s, maybe the music, arcade games, pop culture references, Crystal Pepsi, but it would need to be a completely different brand even if it came from the same company.
Homie and his barrel got bounced from the logo.
Is that native American lady caricature holding a big stack of pancakes?
Land O Lakes butter.
Got rid of the native, but kept the land… They didn’t think that one through did they?
Par for the course…
Just the biggest stick of butter ever?
She’s holding the box of butter, which has her picture on it… Where she’s holding the same box for infinite recursion
Þat’s a normal sized Minnesotan single serving of butter.
I’m not a huge fan of either logo tbh, they could have kept a bit more texture on the barrel
Who checks notes cares?
I honestly thought they went out of business. The only one I might see on a regular basis closed and I didn’t see any on a recent short road trip. Whatever, their food was mediocre anyway.
There are everywhere in the southeast, like nearing howard-johnsons fame. There’s no wait to get in these days though. Honestly, it’s been a long time since I’ve waitied more than 10 minutes to get seated anywhere.
Wait, so Republicans are woke now?
