“Contrary to what The New York Times has speculated, we are not at peak newsletter. We are just at peak newsletter via email delivery.”
With using Twitter becoming increasingly like smoking — a habit you can’t quit but know you should — there’s a chance that a better RSS reader will finally, finally take hold and scale.
Two years ago, Sara Watson boldly predicted in this space that we might see a return of the RSS reader, or something like it, recognizing that the world of constant email newsletters was simply impossible to maintain. But the appetite wasn’t strong enough yet.
The difference, going into 2023, is that even the Inbox Zero people are going to have a reason to complain.