Because how can he hold so many limes? He can’t.

I still find it funny because the idea of the clothing company doing a photoshoot like “Ok try and hold these limes all at once. Here’s another. And another. And another.” until he’s unable to hold all the limes and is lost in the absurdity of the moment so he’s giggling uncontrollably, amuses me greatly.

I like it because it’s such a nonsensical staged thing. Like it’s so light-hearted and relatable to my everyday experience of being unable to hold all these limes.

“Does this ever happen to you?”