When taking into account the administrative production costs through Sept. 16 — legal fees, banking fees, marketing fees, and other project services noted in a separate document — that leaves an estimated sum of $552,946 for the influencers between June and September of this year.

The firm estimated that the cohort was expected to produce 75-90 posts in that time. Doing the math, that would be $6,143 per post on the low end. On the high end, each influencer could be making as much as $7,372 per post.